Archives for category: Behind The Scenes

To all of our friends and clients, this is a short post to let you know that we are all safe and expect things to be back to normal next week.

With so many of our clients and friends being badly affected by the floods, and we’d like to take this opportunity to say that our thoughts are with you and your families, if there is anything we do that can help you to get things back to normal, please let us know.

With that in mind, we have been thinking if there is a way we can use our design and digital skills to help in some way, so a few of us have got together over the weekend voluntarily, and developed a website that will allow retailers and services providers throughout the country to pledge and list discounts on offer for flooded residents and businesses.

Introducing Flood Discounts

Flood Discounts is a New Website to Centralise Discounts for Flooded Residents & Businesses – www.flooddiscounts.com.au

www.flooddiscounts.com.au has been launched on 16th January 2011 as a free web directory where businesses large and small can post discounts on a wide range of products and services that are needed to help victims rebuild their lives, homes and businesses.

Generous business owners can visit the site and post their discounts that are available for legitimate flood victims, continuing the giving of care and generosity that we have seen in recent days and weeks.

At this stage, over 50% of Australia’s flood victims are expected to be denied the ability to claim on their insurance, and will require extraordinary support from their community to rebuild their homes and businesses. And even those with insurance face the enormous task of rebuilding their lives with huge financial impact.

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Mikael and Indy team up for Movember to fight prostate cancer and depression

We’re all for feel-good MOments here at Niche, and what better way to feel good than with a ‘stash!

Indy and Mikael (and “Zac Efron”), from our Account Management team, have both volunteered to finely tune their razor strokes for the month of Mo’vember to help raise money and promote awareness surrounding prostate cancer and depression amongst men.

We’d love it if you’d pledge your support via a small donation to our Movember team –

Mikael is taking votes on which mo to grow as there is no better way to make a permanent decision about ones fashion style than by a democratic vote. The styles are:

Or why not get involved yourself? For some inspiration for your ‘stash, check out these nifty options.

Stay tuned to the Niche Blog to see the ‘stashes in action! Check out the day one pictures below (we have already reprimanded Mikael for inappropriate beard growth and he has agreed he will step into line!).

You’ll also note that “Zac Efron” has shot ahead in the ‘stash-growing saga, with a sporting Dali-esque number.

Click here to donate to Mikael's MoSpace

This blog is an outlet for the designers at Niche Studio. Much like any blog, we will give commentary on interesting content, show behind the scenes at our processes and ideas and for some of us, get entirely too technical (Don’t worry though, we’ll keep it safe in it’s own category).

We are also using this blog to develop our Good Marketing Design guide a book for marketers, clients and anyone interested in design to know the secrets of how we work and how to get the best from your designer.

Who are we?

We are Niche Studio, a boutique (read smaller) digital agency in Brisbane, Australia. We believe that everyone deserves clever design and that ineffective design is never due to a lack of budget or any other factor, simply a lack of leaving time for cleverness. Our intention is to expose the design process and make everyone a little cleverer in the process.
If you do want to know more about Niche Studio, check out our website: http://www.nichestudio.com.au