This table of contents is a work in progress. It’s nowhere near complete. It’s our roadmap, our master-plan for the guide. If there are topics you’d like us to cover, please comment and we’ll add them. We will chip away at the articles and the guide will grow. When you read the guide if you don’t agree of have some insights, let us know, we want this to be the best marketing design resource we can!

Marketing in 1 page

Design Fundamentals

• The Design Process
• Art vs Design

Graphic Design

• The Graphic Design Process
• Colours – Spot, CMYK or otherwise
• Paper Sizes
• Branding
• Logos
• Typography
• Templates and Multi-page

Web/Digital Design

• The Web Design Process
  • Research
  • Brief
  • Users
  • Sitemap
  • Wireframes/Information Architecture
  • Content
  • Design
  • Build
  • Template
  • Content Entry
• Technologies
  • CMS
  • SEM
  • Open Source
  • Social Networking
• Techniques
  • Web Fonts
  • Web Standards
  • Forms
  • Email Newsletters

The good marketing design guide is not actually about marketing. However, it is about design for marketing. It is about all the things are marketer needs to know about design and about ensuring that a good marketing strategy ends up with good marketing execution.

It’s straight-forward, plain-speaking, opinionated info on what you need to know without messing about with what you don’t.

When it comes to design, whether it is online or in print it is easy for things to get over thought, over done and over priced or conversely, under thought and half-baked. We want to keep things focussed on what’s most important. Thoroughness and process are important, but we intend to walk the line between clever and useful and the over-thought an unnecessary. We don’t intend to be authoritative or unbiased, but we do intend to be useful and informative.

We plan to expose the design process and make everyone a little cleverer in the process.