How do you sell a suit?
Well, first off, it helps if it’s not just any suit. We were well and truly covered on that count: the client was Mark Ferguson of Precision Tailors, and let me tell you, that guy does a mean suit.
But what is a suit, really? And why would you spend your hard-earned cash on a made-to-order, tailored suit by Precision? The answer to this question is what we had to communicate to Mark’s potential clients.
And the answer is: confidence.
When you put on a tailored suit, and the cut is just right, and the fabric is of beautiful quality, and the workmanship is practically perfect in every way — you get a swagger in your step, because you know you look good.
People see the swagger first; it’s the confidence that gets you noticed. The fine cut of your suit merely lends credence to the kind of man people already know you are.
Niche Studi-mo – the clever kids behind good mo’keting
We’re all for feel-good MOments here at Niche, and what better way to feel good than with a ‘stash!
Indy and Mikael (and “Zac Efron”), from our Account Management team, have both volunteered to finely tune their razor strokes for the month of Mo’vember to help raise money and promote awareness surrounding prostate cancer and depression amongst men.
We’d love it if you’d pledge your support via a small donation to our Movember team –
Mikael is taking votes on which mo to grow as there is no better way to make a permanent decision about ones fashion style than by a democratic vote. The styles are:
Or why not get involved yourself? For some inspiration for your ‘stash, check out these nifty options.
Stay tuned to the Niche Blog to see the ‘stashes in action! Check out the day one pictures below (we have already reprimanded Mikael for inappropriate beard growth and he has agreed he will step into line!).
You’ll also note that “Zac Efron” has shot ahead in the ‘stash-growing saga, with a sporting Dali-esque number.