Really, actually, sincere Real Estate marketing

October 6, 2010 //
4

Remax Everything Property Group Riparian Plaza Flyer

What’s the first thing that happens when you get a Real Estate marketing flyer in the mailbox?

More often than not, it goes straight into the rubbish. Because you already know that all those agents are exactly like all those other agents you’ve dealt with before.  ”Call us for a free market appraisal!”, or, “We have interested buyers ready and waiting!”

It’s slimy, it’s predictable, and it’s generic.

So when Stephen from the Remax Everything Property Group spoke to me about sending direct mail to luxury residential apartment owners in Riparian Plaza and Quay West in Brisbane, we knew that whatever we sent them had to be something sincere and passionate.

Read the rest of this entry »

1.1 Table of Contents

August 4, 2010 //
0

This table of contents is a work in progress. It’s nowhere near complete. It’s our roadmap, our master-plan for the guide. If there are topics you’d like us to cover, please comment and we’ll add them. We will chip away at the articles and the guide will grow. When you read the guide if you don’t agree of have some insights, let us know, we want this to be the best marketing design resource we can!

Marketing in 1 page

Design Fundamentals

  • The Design Process
  • Art vs Design

Graphic Design

  • The Graphic Design Process
  • Colours – Spot, CMYK or otherwise
  • Paper Sizes
  • Branding
  • Logos
  • Typography
  • Templates and Multi-page

Web/Digital Design

  • The Web Design Process
    • Research
    • Brief
    • Users
    • Sitemap
    • Wireframes/Information Architecture
    • Content
    • Design
    • Build
    • Template
    • Content Entry
  • Technologies
    • CMS
    • SEM
    • Open Source
    • Social Networking
  • Techniques
    • Web Fonts
    • Web Standards
    • Forms
    • Email Newsletters

1. Introducing the Good Marketing Design Guide

August 4, 2010 //
0

The good marketing design guide is not actually about marketing. However, it is about design for marketing. It is about all the things are marketer needs to know about design and about ensuring that a good marketing strategy ends up with good marketing execution.

It’s straight-forward, plain-speaking, opinionated info on what you need to know without messing about with what you don’t.

When it comes to design, whether it is online or in print it is easy for things to get over thought, over done and over priced or conversely, under thought and half-baked. We want to keep things focussed on what’s most important. Thoroughness and process are important, but we intend to walk the line between clever and useful and the over-thought an unnecessary. We don’t intend to be authoritative or unbiased, but we do intend to be useful and informative.

We plan to expose the design process and make everyone a little cleverer in the process.

About this Blog

August 4, 2010 //
0

This blog is an outlet for the designers at Niche Studio. Much like any blog, we will give commentary on interesting content, show behind the scenes at our processes and ideas and for some of us, get entirely too technical (Don’t worry though, we’ll keep it safe in it’s own category).

We are also using this blog to develop our Good Marketing Design guide a book for marketers, clients and anyone interested in design to know the secrets of how we work and how to get the best from your designer.

Who are we?

We are Niche Studio, a boutique (read smaller) digital agency in Brisbane, Australia. We believe that everyone deserves clever design and that ineffective design is never due to a lack of budget or any other factor, simply a lack of leaving time for cleverness. Our intention is to expose the design process and make everyone a little cleverer in the process.
If you do want to know more about Niche Studio, check out our website: http://www.nichestudio.com.au
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